The Problem with Thought Leadership

Figure standing in front of a large glowing passage shaped like a light bulb.
Image by ESB Professional via Shutterstock

Build trust

Carmita Semaan speaking in a fireside chat setting.
Carmita Semaan frequently speaks about her personal story and why she launched the Surge Institute. (Photo by Chris Ballezza for the Surge Institute)

Bring forth information that’s not everywhere

Meme image poking fun at the McDonald’s ice cream machine rarely working.
Image via Reddit

Be a chorus

Do the work



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